With PPC publishing, there are plenty of ways to make a mistake. A mistake here could be costly since individuals who come to your website may have no ability or willingness to buy directly from your website. In other words, they are there for the wrong reason and because they clicked on a link, you are now responsible for paying for that click. That is definitely not worth your time or your investment.
That is not to say that this method does not work. Rather, you need to find websites that have some relation to your own. The people going to that website should be qualified leads, people who are more likely going to want what you have to offer. Here are some tips for website selection.
· Do not choose just any website. Before making a decision, spend some time at the website. Learn it, and whom the traffic is coming from it. This is particularly easy to do with a blog.
· Look for sites that are in some way related to your own. For example, perhaps you sell windows. You do not want to have your link on a site that is not in some way in relation to this. Rather, choose a home improvement site.
Not every website is a candidate for your link. Keep in mind that PPC publishing is still a highly effective and deeply discounted way of getting qualified leads to your website. However, if you invest just a bit more time in choosing the right websites, every click will mean something to your bottom line.
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